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    • Zarbees

      Telling the story of a natural health products brand

       

      2014

    • BACKGROUND

      Zarbees makes safe and effective health products for the entire family; from cough syrups to vitamin drink mixes. After rebranding to focus on the hand-picked ingredients that go into their products, Zarbees needed a new website to bring their brand platform to life and present them as a leader in natural wellness.

       

      OUR CHALLENGE

      Tell the story of a natural health products brand.

      MY ROLE

      I worked on this project as a Senior User Experience Designer at AKQA in 2015.

      Visit website
    • Design & develop

      Zarbees customers wanted to know that the products they bought are safe to bring into their home and give to their families. Using agile methodology, we designed and developed a series of pages that told the stories of the Zarbees products and the hand-picked ingredients that made them work.

      INSPIRATION & CONCEPTING

      Locked in a conference room, surrounded by inspiration materials, sampling zarbees cough syrups and vitamins... it was a recipe for success from the start.

      Collage: Inspiration materials, Zarbees Products, and Sketches

      WIREFRAMES

      The wireframes, Invision prototypes, and annotated specs were living documents that grew with each sprint.

      Sitemap
      Example Page From Spec Document
      Example Wireframe Screens

      DESIGN SYSTEM

      Systematic templates offered us an organized approach to telling the unique story of each product and ingredient.

      Design System - Product Detail Page Marques
      Design System - Ingredient Pages

      MARQUE VIDEO

      The team produced a video for the launch of the new site.

    • The live site

      We launched the redesign in 2015 and then transitioned ownership to the Zarbees' team. See what they've got now:

      Visit website
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