thumbnail image
Luci Laffitte Logo
Luci Laffitte Logo
  • Home
  • Work
  • Resume
  • Contact
  • Zarbees

    Telling the story of a natural health products brand

     

    2014

  • BACKGROUND

    Zarbees makes safe and effective health products for the entire family; from cough syrups to vitamin drink mixes. After rebranding to focus on the hand-picked ingredients that go into their products, Zarbees needed a new website to bring their brand platform to life and present them as a leader in natural wellness.

     

    OUR CHALLENGE

    Tell the story of a natural health products brand.

    MY ROLE

    I worked on this project as a Senior User Experience Designer at AKQA in 2015.

    Visit website
  • Design & develop

    Zarbees customers wanted to know that the products they bought are safe to bring into their home and give to their families. Using agile methodology, we designed and developed a series of pages that told the stories of the Zarbees products and the hand-picked ingredients that made them work.

    INSPIRATION & CONCEPTING

    Locked in a conference room, surrounded by inspiration materials, sampling zarbees cough syrups and vitamins... it was a recipe for success from the start.

    Collage: Inspiration materials, Zarbees Products, and Sketches

    WIREFRAMES

    The wireframes, Invision prototypes, and annotated specs were living documents that grew with each sprint.

    Sitemap
    Example Page From Spec Document
    Example Wireframe Screens

    DESIGN SYSTEM

    Systematic templates offered us an organized approach to telling the unique story of each product and ingredient.

    Design System - Product Detail Page Marques
    Design System - Ingredient Pages

    MARQUE VIDEO

    The team produced a video for the launch of the new site.

  • The live site

    We launched the redesign in 2015 and then transitioned ownership to the Zarbees' team. See what they've got now:

    Visit website
  • GOT MORE TIME? I'VE GOT MORE PROJECTS...

    Zomia

    Understanding motivations and communicating impact

    USPS

    Increasing access to mail services in rural areas

    Verizon

    Streamlining customer service and sales in retail stores

© 2023 Luci Laffite

    Cookie Use
    We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
    Learn More