thumbnail image
Luci Laffitte Logo
Luci Laffitte Logo
  • Home
  • Work
  • Resume
  • Contact
  • Home
  • Work
  • Resume
  • Contact
    • Zomia

      Understanding motivations and communicating impact

       

      2017

    • BACKGROUND

      Zomia exists to increase access to higher education among students in marginalized communities. Through their peer-to-peer lending platform, individuals from across the globe can contribute as little as $25 to help send a promising student to school. At the time of this project, Zomia lenders supported students from Myanmar, Cambodia, Thailand, and Bhutan.

       

      OUR CHALLENGE

      Overhaul the lender dashboard to communicate lenders’ impact and financial information, and facilitate relationship-building between the lender and their students.

      MY ROLE

      I worked on this project as an UX / Product Designer in 2017. This is a pro bono project that I proposed to the Zomia team.

       

    • Discovery

      Interviews and card sorting activities allowed us to get to know our lenders, their motivations and priorities.

      CARD SORTING

      In virtual sessions, lenders used cards to talk through what information was most meaningful to them and why.

      Card Sorting Activity

      The results showed clear trends about lender motivations that we synthesized and used to inform the design of the dashboard.

      Card Sorting Results

      WHAT WE LEARNED

      Lenders care about their students in an almost "parental" way. They would rather receive updates about the student's wellbeing and big milestones in their lives than hard stats like GPA or income.

      Lenders with less than $1,000 on the platform saw their “loans” as donations. They ranked viewing repayment details and even receiving repayments as a low priority.

      Lenders want to know how much money their particular students still need to fundraise. If it was affordable, they said that they would like to “fill the gap” by completing the loan.

      USER JOURNEY MAP

      The lender and student are connected digitally over the course of many years. We visualized the relationship between a lender and student to understand which touch points may trigger the lender to visit the dashboard.

      Lender Journey / Llifecycle map

      USER STORIES

      We listed current and desired features of the lender dashboard, and ranked them based on lender priority and technical feasibility.

      User Stories
    • Design

      Through an iterative approach, we created and tested wireframes.

      WIREFRAMES

      The wireframes reflected the insights gained in user research; emphasizing the lender's impact and the progress of the individual students.

      Example Wireframe Screens

      USER TESTING

      Prototypes were with existing lenders in moderated sessions on usertesting.com

      Screenshot of usertesting.com
    • This project has launched!

      Check out the Zomia website to see it in action and support a good cause!

    • GOT MORE TIME? I'VE GOT MORE PROJECTS...

      Zarbees

      Telling the story of a natural health products brand

      USPS

      Increasing access to mail services in rural areas

      Verizon

      Streamlining customer service and sales in retail stores

    © 2021 Luci Laffite

      Cookie Use
      We use cookies to ensure a smooth browsing experience. By continuing we assume you accept the use of cookies.
      Learn More